"I don’t think that I would consider myself a feminist. I think that I certainly believe in equal rights, I believe that women are just as capable, if not more so in a lot of different dimensions, but I don’t, I think have, sort of, the militant drive and the sort of, the chip on the shoulder that sometimes comes with that. And I think it’s too bad, but I do think that feminism has become in many ways a more negative word. You know, there are amazing opportunities all over the world for women, and I think that there is more good that comes out of positive energy around that than comes out of negative energy."
Marissa Mayer as CEO: Don’t Expect Trickle-Down Feminism | The Nation
Maybe it has a negative connotation because more people don’t claim it and by saying such things you reinforce that unfortunate stereotype? Nothing seems more close-minded to me then when someone, women especially, who believe in tenets of feminism, won’t claim the word.